A Money Coach in Canada

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Your Money by Design 2.0 is outta beta, and ready to rock.  Come celebrate with me online, Sept. 10th!

Here’s the backstory.   When I launched my money-coaching biz in 2004 I made two critical mistakes.

1. Like many entrepreneurs, I had working capital, but not enough.  Look.  I’m a money coach.  Entrepreneurialism is about money but it’s an additional skill set for sure. I certainly was able to keep my business and I afloat, but who goes into business to simply stay afloat?  So after five years of fiendishly hard work I knew I needed a re-jig.  (Re-jig?  What kinda language is that about a business?  It’s lingo only a scrappy, battle-scarred entrepreneur can use, that’s what!)

2. I underestimated the psychological and logistical barriers implicit in my 1.0 business model.  You’ve heard of WeightWatchers, right?   That was my model for Your Money by Design.  I was certain the market was there.  And if people would meet up to talk about their weight, they would do the same about their money, right? Debt issues, impulse purchasing, struggle to save and get ahead, money conflict in relationships — people would talk about that, right? Wrong! Plus, from those who were willing to talk with others about their money, I had to find those who could meet on a particular night, at a particular time, in my particular (very sexy) Gastown Office. Oh I did get people signed up for my group seminars (and they loved the seminars.  And they benefitted.  And I learned so.very.much from the participants), but not the dozens per week I envisioned and needed for the model to fly.

So I took on plenty of one-on-one coach-ees which was also meaningful and profitable, but not a way to get the volume I wanted, AND more importantly, it excluded the folks who needed it but didn’t have the $100/hr.

What to do. What to do.

Here’s what I did. I uhh…. I moved to Yellowknife. (C’mon. You know you’d do the same.)

And during our long, dark winter nights I thought and I planned. I assessed and I deliberated. But not for too long, because the answer was so blazingly obvious:

It was time for Your Money by Design 2.0

With the awesome help of Kellett, a northern-based firm, I re-created Your Money by Design and its business model from the ground up.

It’s online based: folks can get the same benefit and Money 101s as before from the privacy of their own home.

It’s self-paced: people can do proceed through the modules at the pace that works for them.

It’s affordable and always will be

NOW IT’S READY TO GO AND I WANT TO CELEBRATE! On Saturday, Sept 10th, I’ll be hosting an online launch party (unless y’all are willing to fly up to Yellowknife for it). There will be prizes. There will be online chat. There will by some live coaching. All the deets are being schemed and plotted by that Raincoaster and me. For now? Save the date! Stay tuned!

About the Author

Imagine if Canadians were known for being all over their money. Engaged. Proactive. Getting out of debt. Savvy. Saving. Generous. Nancy wants to help. Nancy started her own journey with money over 15 years ago, and formed her company “Your Money by Design” in 2004 to help others along the same path. It’s not the usual financial advising/investment stuff. It’s about taking control of day-to-day finances –managing monthly cashflow effectively, spending appropriately, getting out of debt, saving. If you're ready to take control over your finances, pop by her business site, YourMoneybyDesign.com


  1. Lynda Wise

    What a good idea. This is a niche, good luck to you & all your clients! Thanks Pete Quily, this might be just what I need.


    Nancy (aka Moneycoach) Reply:

    Thanks so much for popping by Lynda – hope you’ll join us for the virtual party!


    Aug 29, 2011
  2. Hey Nancy,

    I’m so excited about your relaunch. I have told many people about your program in the last couple of years since I benefited greatly from participating years ago. I’m excited that now they’ll be able to join in.



    Nancy (aka Moneycoach) Reply:

    Darcy! Super delighted to hear from you! Thanks so much for popping by and commenting and please do “attend” my online launch party; I’d love to catch up.


    Sep 02, 2011
  3. You know. Trying to make money off people who have money problems isn’t exactly the best business model. I prefer to make money off multi-national companies that don’t even blink when you give them a price. Good lunch on the relaunch!
    John Chow´s last [type] ..Domain Name Cloaking for Affiliate Marketing


    Nancy (aka Moneycoach) Reply:

    Dear Diary, today John Chow left a comment on my blog!!! Seriously, tx for popping by John. Bear in mind that what drives me is helping folks who want to gain better control of their money. I think it’s a viable business model; time will tell!)


    Sep 02, 2011
  4. Congratulations on your relaunch, Nancy. Thanks for candidly sharing the lessons you’ve learned. Online looks like a great model.

    I hope your celebration went well and your business goes well.
    Promod Sharma | @riscario´s last [type] ..9/11 AND THE END OF INNOCENCE | #911plus10 #sept11


    Nancy (aka Moneycoach) Reply:

    Promod – thanks so much for your kind words! It was a really fun day. Look forward to connecting with *you* online over on twitter!


    Sep 11, 2011


  1. 26 KyleWith: Nancy Zimmerman of Your Money by Design
  2. raincoaster

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