Your Money by Design 2.0 is outta beta, and ready to rock. Come celebrate with me online, Sept. 10th!
Here’s the backstory. When I launched my money-coaching biz in 2004 I made two critical mistakes.
1. Like many entrepreneurs, I had working capital, but not enough. Look. I’m a money coach. Entrepreneurialism is about money but it’s an additional skill set for sure. I certainly was able to keep my business and I afloat, but who goes into business to simply stay afloat? So after five years of fiendishly hard work I knew I needed a re-jig. (Re-jig? What kinda language is that about a business? It’s lingo only a scrappy, battle-scarred entrepreneur can use, that’s what!)
2. I underestimated the psychological and logistical barriers implicit in my 1.0 business model. You’ve heard of WeightWatchers, right? That was my model for Your Money by Design. I was certain the market was there. And if people would meet up to talk about their weight, they would do the same about their money, right? Debt issues, impulse purchasing, struggle to save and get ahead, money conflict in relationships — people would talk about that, right? Wrong! Plus, from those who were willing to talk with others about their money, I had to find those who could meet on a particular night, at a particular time, in my particular (very sexy) Gastown Office. Oh I did get people signed up for my group seminars (and they loved the seminars. And they benefitted. And I learned so.very.much from the participants), but not the dozens per week I envisioned and needed for the model to fly.
So I took on plenty of one-on-one coach-ees which was also meaningful and profitable, but not a way to get the volume I wanted, AND more importantly, it excluded the folks who needed it but didn’t have the $100/hr.
What to do. What to do.
Here’s what I did. I uhh…. I moved to Yellowknife. (C’mon. You know you’d do the same.)
And during our long, dark winter nights I thought and I planned. I assessed and I deliberated. But not for too long, because the answer was so blazingly obvious:
It was time for Your Money by Design 2.0
With the awesome help of Kellett, a northern-based firm, I re-created Your Money by Design and its business model from the ground up.
It’s online based: folks can get the same benefit and Money 101s as before from the privacy of their own home.
It’s self-paced: people can do proceed through the modules at the pace that works for them.
It’s affordable and always will be
NOW IT’S READY TO GO AND I WANT TO CELEBRATE! On Saturday, Sept 10th, I’ll be hosting an online launch party (unless y’all are willing to fly up to Yellowknife for it). There will be prizes. There will be online chat. There will by some live coaching. All the deets are being schemed and plotted by that Raincoaster and me. For now? Save the date! Stay tuned!