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You know what?  I’m not ashamed of it (although my mac may spontaneously combust.  Wait, no, that was dell…):  I Love the Microsoft Advert.

That Bill Gates is willing to be so relaxedly goofy (sort of like the cast in MamaMia!) completely impressed me.  Yeah, this first advert doesn’t get into product itself.   So what.  It’s taking the “evil empire” label and letting us see the human being – who, lest we forget, did as much as anyone to bring everyday computing into our lives.

Note too it’s gentle feel – in contrast to the increasingly aggressive Switch campaign.

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Ha!  Derek K. Miller had the eye to spot this one –  Old Navy has a new clothing line that has absolutely nothing to do with the olympics.  Check it out for yourself!

About the Author

Imagine if Canadians were known for being all over their money. Engaged. Proactive. Getting out of debt. Savvy. Saving. Generous. Nancy wants to help. Nancy started her own journey with money over 15 years ago, and formed her company “Your Money by Design” in 2004 to help others along the same path. It’s not the usual financial advising/investment stuff. It’s about taking control of day-to-day finances –managing monthly cashflow effectively, spending appropriately, getting out of debt, saving. If you're ready to take control over your finances, pop by her business site, YourMoneybyDesign.com


  1. Maybe I’ve been drinking the iKoolAid™ for too long, but I just didn’t, um get it.. So the idea is that Bill Gates, who is retired, is a nice guy? Or what Jerry Seinfeld really wants to do is sell shoes? The Switch campaign is a little long in the tooth, but it sure doesn’t beat around the bush (I know, bad phrase, but it’s the best I could come up with at the moment) as much as this campaign. It’s almost as if they got to the end and remembered ‘Oh yeah, we were shooting something about Vista. OK, cue the graphic…’. Well, it will be interesting to see if these ads really have the desired effect. Which is…what, exactly?

    BTW, speaking of Gates sightings in everyday places, my brother, who works at Microsoft, once found himself and his wife sitting in front of Bill at a movie theatre in Bellevue (Bill and Melinda came in after he had his seat) After a few moments, before the feature started, the Gateses moved to a different set of seats in order to get a better view. What a feeling of power to make the richest man in the world (at the time) move to a different seat!


    Sep 05, 2008
  2. Yeah, the ad makes no sense whatsoever, but it succeeds in getting buzz, that’s for sure – you don’t need to tell us that you sell Windows, anyone who knows computers will know what those chaps are about.

    Plus, it’s only phase one in a longer campaign, so it’s definitely making people think, “uh, so where are they going with this?”

    In related news, I just installed another Vista system without a hitch today. Yay.


    Sep 06, 2008

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