I’m reading a book called Wikinomics.
You know how the music industry has been turned on its head by all these who-do-they-think-they-are artists who skip the Big Major Record Labels altogether and make their own recordings? Create a great MySpace page, get 1,000 true fans, sell directly, and are set for life? Or how more people are leaving IE in favour of Firefox?
Wikinomics argues that this is the way of the future. Bye-bye (and good riddance?) big major Corporations; hello business models based on collaboration and a radical egalitarianism like this T-shirt business. These businesses don’t have to market to you. Instead, they win your trust by delivering the genuine goods – or you’ll hear otherwise on facebook or the blogosphere.
Recently I switched phone providers (landline). Did I go to the corporate websites for their pitch? Not a chance. I surfed blogs and forums and overwhelmingly heard from consumers: Vonage – NOT! Shaw Digital – thumbs up (and for the record I’ve had a positive experience with Shaw).
Q1 for Readers: Will more and more business models be based on collaboration, including customers in the design of their product, and gain customers by grassroots marketing? What do you think? Are corporations going the way of the dinosaurs?
Q2 for Readers: What sources do you use for purchase decisions? Do you think businesses generally give an honest story in their marketing? Or are you cynical, and opt for finding out what other people are saying about a product instead?