Back To School time!
A recent poll by visa uncovered a number of interesting tidbits about Canadians and our online back-to-school spending.
1. Recession? What recession?
Almost half (48 per cent) of online shoppers plan to make an online purchase between now and Labour Day; among these, the majority claim that they will be spending either more or about the same as last year:
- 30 per cent said they would spend more
- 49 per cent said they would spend the same amount
- 15 per cent said they would spend less
- 7 per cent didn’t know
2. A surprise to me was how few of us plan to purchase online – only 1 in 6 people. Is that a reflection of the goods bought? ie., pencils, binders, new gym shoes just aren’t online-type purchases? (Q: What do parents buy online these days for school? A: Clothes/shoes 41% Books 26%, Computers & related electronics 22% Backpacks 10%)
3. I’m also skeptical about how little people expect to spend for back-to-school (I wonder if there will be a huge budget/actual variance?)
- The average online shopper expects to spend approximately $318 online to prepare for the return to the classroom in September 2009
- Four in 10 online shoppers also plan to shop in retail stores for back-to-school, spending an average of $298
In fact, I wonder if group B below is my target market, whereas group D has a real grip on their finances? (joke. maybe)
- $1-$99 13%
$1000 + 14 %
Don’t know 28 %
Any readers going back to school, or sending your kids to school? How do these numbers stack up?
Thanks to Visa for providing these stats!
Also, readers, keep tuned — I have a couple questions to ask Visa but it sounds like they may have a genuinely useful option for Canadians who want to buy from US sites (think: Zappos. Banana Republic) which don’t sell to us.