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Back To School time!

A recent poll by visa uncovered a number of interesting tidbits about Canadians and our online back-to-school spending.

1.  Recession?   What recession?

Almost half (48 per cent) of online shoppers plan to make an online purchase between now and Labour Day; among these, the majority claim that they will be spending either more or about the same as last year:

  • 30 per cent said they would spend more
  • 49 per cent said they would spend the same amount
  • 15 per cent said they would spend less
  • 7 per cent didn’t know

2. A surprise to me was how few of us plan to purchase online – only 1 in 6 people.  Is that a reflection of the goods bought?  ie., pencils, binders, new gym shoes just aren’t online-type purchases?  (Q:  What do parents buy online these days for school?   A: Clothes/shoes 41% Books 26%, Computers & related electronics 22% Backpacks 10%)

3. I’m also skeptical about  how little people expect to spend for back-to-school (I wonder if there will be a huge budget/actual variance?)

  • The average online shopper expects to spend approximately $318 online to prepare for the return to the classroom in September 2009
  • Four in 10 online shoppers also plan to shop in retail stores for back-to-school, spending an average of $298

In fact, I wonder if group B below is my target market, whereas group D has a real grip on their finances?  (joke. maybe)

  • $1-$99 13%
    $100-$249 23%
    $250-$499 11%
    $500-$999 23%
    $1000 + 14 %
    Don’t know 28 %

Any readers going back to school, or sending your kids to school?  How do these numbers stack up?

Thanks to Visa for providing these stats!

Visa logo

Also, readers, keep tuned —  I have a couple questions to ask Visa but it sounds like they may have a genuinely useful option for Canadians who want to buy from US sites (think:  Zappos.  Banana Republic) which don’t sell to us.

About the Author


Imagine if Canadians were known for being all over their money. Engaged. Proactive. Getting out of debt. Savvy. Saving. Generous. Nancy wants to help. Nancy started her own journey with money over 15 years ago, and formed her company “Your Money by Design” in 2004 to help others along the same path. It’s not the usual financial advising/investment stuff. It’s about taking control of day-to-day finances –managing monthly cashflow effectively, spending appropriately, getting out of debt, saving. If you're ready to take control over your finances, pop by her business site, YourMoneybyDesign.com

Back to School shopping yet? How does your spending stack up with other Canadians? Comment

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