Case Study: how to make a customer fall in love with you. Workspace won me.
Mar 12th, 2008 by nancyzimmerman
…and read til the end for the “freebie Wednesday” component.
There’s lots of companies we love to hate. And then there are those ones who are doing things so.totally.right that they have customers who rave about them. You know who I rave about? The place I rent for my business. It’s called WorkSpace.
Here’s how they’ve won me over completely.
1. Pricing. It was entirely fair to begin with. Then they stopped charging for boardroom use fees in the evenings – this saved me a serious chunk of cash, as I do my seminars in the evenings. Then they stopped charging for the lattes. . I swear, I’m *saving* money by having a membership there and getting my lattes from them instead of my former haunts (aka sbux). And by the way, these aren’t just any lattes. They’re lattes with the Dane Factor – ie. the best lattes in town. truly.
2. Two great personalities: say hello to Dane and Bill. They run the place. They’re not all in your face with fake friendliness. They’re just intelligent, pleasant people to deal with. All the time.
3. It’s inclusive and interesting. I’m not a geek. But the people there helped me get going on a mac. They invited me to load of free events like democamps and barcamps (it’s not what you think). In short, the community there introduced me to the virtual world of useful apps and big ideas. Honestly, I think young people these days (lol) are so much more interesting than my cohort was!
If you want to experience the place for yourself, they’re having an open house this Friday. Bring your laptop. Work for a while. Have a latte. (say hi to me! I’ll be there in the am.)
C’mon over. You’ll love it.
-nancy
ps: if you can’t make it, check out this cbc video featuring them.
photo credit: TheLastMinute


Pretty cool idea. I have heard about these places but not from someone who worked there. Free lattes? Wow you can’t beat that!
it’s a real winner, all ’round. I hope this concept catches on all over north america. one of my clients is in NY, and there isn’t an equivalent there. imagine that – we beat out NY!
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